Not so long ago, I was stuck in the outreach nightmare.

❌ Cold emails that got ignored.

❌ LinkedIn messages that went nowhere.

❌ Content that drowned in the algorithm.

As you can imagine, running a B2B business with zero predictable client acquisition is a recipe for stress.

In fact, we were getting most of our clients from referrals and my tiny personal brand on Twitter.

So I knew I had to figure out a way to bring in new clients predictably to finally escape the cashflow rollercoaster.

And trust me when I say this - I've tried everything.

Cold email, cold DMs, content, SEO, VSL funnels, lead forms...

You name it, I've tried it.

But then I discovered something game-changing:

The biggest names in our industry don't chase cold leads - they let small buyers come to them first.

Look at the pattern:

👉 Alex Hormozi built a $100M+ portfolio of companies starting with a $15 book.

👉 Sabri Suby's agency King Kong pulls in millions, but he leads with a $15 book.

👉 Dan Henry charges $20,000 for consulting... but he builds trust first with a $97 community.

After seeing this pattern, I created my first low-ticket funnel.